2026
Web development
Business Context
The project focused on improving an existing WordPress website for a private bathhouse business.
The client needed to showcase newly added facilities and services in a way that would better communicate the experience and encourage users to make a booking.
The main goal was to enhance the site’s informational value and visual presentation without rebuilding it from scratch.
UX & Conversion Challenges
The key challenge was integrating new content into an existing structure while maintaining consistency and improving overall usability.
Main задачі:
- present new services in a clear and attractive way
- improve visual storytelling through images and layout
- avoid overloading the existing design
- guide users toward booking actions
It was important to enhance the experience without breaking the current site structure.
Website Expansion Process
The project was implemented on WordPress by extending the existing website structure.
Key improvements included:
- Creating 2 new dedicated pages for additional services
- Designing gallery-focused layouts to showcase interiors and атмосфера
- Adding new content blocks on the homepage
- Improving content hierarchy and readability
- Ensuring responsive behavior across devices
All changes were carefully integrated to match the existing design system.
Enhanced Solution
Delivered a more informative and engaging website experience without a full redesign.
Key results:
- Improved presentation of services and facilities
- Better visual communication through structured galleries
- Increased user engagement with content
- Stronger foundation for converting visitors into bookings
The updated website now more effectively supports the business in showcasing its offerings and attracting new clients.
